Title
RESOLUTION AUTHORIZING A FIVE-YEAR AGREEMENT WITH VISIT DULUTH
Body
CITY PROPOSAL:
WHEREAS; the city council approved $650,000 for Visit Duluth for advertising and publicity in resolution 24-0918R passed on December 9, 2024 that appropriated the estimated 2025 hotel-motel and food and beverage tourism taxes.
RESOLVED, that the proper city officials are hereby authorized to enter into an agreement, substantially in the form of that attached as Exhibit A, with Visit Duluth payable from 258-030-5436-02; (tourism taxes fund, Finance, tourism tax allocations, Visit Duluth).
Statement of Purpose
STATEMENT OF PURPOSE: This resolution authorizes a five-year agreement with Visit Duluth to provide services in connection with developing and carrying out the City’s advertising and promotion program promoting the City of Duluth as a visitor, tourist and convention destination.
The agreement includes Visit Duluth’s oversight of Madden Media and transitions Visit Duluth to a destination marketing organization. It also includes Visit Duluth facilitating financial support, in its sole discretion, for tourism-related purposes and activities provided by other organizations as determined to be in the best interest of promoting the City’s tourism objectives.
The agreement amount is $650,000 for 2025, and a 2% increase annually thereafter.
This agreement is funded by tourism tax collections and may be reduced or terminated in the event that insufficient proceeds are derived from hotel-motel and food and beverage tourism taxes.